Colgate Plax relied on contextual strategy to maximize awareness and consideration for mouthwash
Beauty & Fashion
Sumary
Supporting Small Businesses
A community development program aimed at revitalizing local economies has successfully supported small businesses through grants and mentorship. This initiative has fostered entrepreneurship and created job opportunities in the area.
Success Highlights
- Business Growth: 150 small businesses received funding.
- Job Creation: Over 300 jobs were created in the community.
- Mentorship Programs: Provided training to over 500 aspiring entrepreneurs.
The program demonstrates the power of supporting local businesses to drive economic growth and sustainability.
Our metrics
- 44% uplift in brand favorability
- 14% increase in unaided brand awareness
- 12% uplift in consideration
44% uplift in brand favorability
Testimonials
We developed a cookieless contextual strategy that allowed Colgate to maximize their brand awareness and favorability in front of their audience through our Display & Vídeo formats solution
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