The challenge

Mora wanted to increase awareness for their new Nacho & Chili cheese bites. The target audience for this were people responsible for doing groceries, in particular snack lovers.

Our Solution

By running bespoke video creatives across high attention placements Seedtag ensured the campaign was effective in maintaining strong brand KPIs for the brand in The Netherlands, strengthening perceptions on dimensions ‘Innovative’ and ‘Modern’, whilst effectively communicating ‘New Nacho/Chili Cheese bites’.

Contextual Territories

• Shared moments
• Snack ideas
• Celebrations