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Case Study · Telefónica Movistar (Chile)

Movistar carried out a cookieless test and achieved important results with Seedtag solutions

Arts & Entertainment

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Our Key Results

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+84%

Above APM bench (attention per 1000 impressions) Display

+67%

Above APM bench (attention per 1000 impressions) Video

5.5x

Higher display CTR versus other contextual solutions

“Seedtag is a partner that gives me confidence because of the transparency, support, and training that they have given us throughout the entire process, from when we start with the brief until we work on the final reports.” - Nicholas Bouchet, Transformation Director, Havas Argentina

MEET MOVISTAR

Movistar is a brand of Telefónica, one of the largest telecommunications companies in the world, providing mobile and fixed services, broadband, and digital television, with a presence in Chile and Argentina among other countries in Latin America and Europe.

THE CHALLENGE

Achieve relevant results in their branding campaign using contextual cookieless solutions and therefore start their cookieless strategy.

OUR SOLUTION

With our cookieless technology and display and video formats, we achieved results above the Seedtag benchmark and other contextual solutions, in addition to understanding attention patterns using APM metrics.

CONTEXTUAL TERRITORIES

Art & Entertainment
Computers & Electronics
Family
Technology

The Solution

Contextual Branded Video

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Seedtag and Henkel demonstrate how Contextual Advertising is an efficient alternative to cookies

FMCG

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