Mitsubishi relied on Seedtag LAB to reshape its perceptions and reinforce its positioning across the Brazilian market
Automotive
Sumary
The challenge
Mitsubishi aimed to boost Mitsubishi Pajero Sport brand values (adventure, innovation and luxury lifestyle) while positioning this vehicle in the intended audience, top of mind: high-income adults +40.
Our Solution
Mitsubishi relied on Seedtag's Contextual A.I., being the very first brand to leverage the full capabilities of the Seedtag LAB program and benefit from a tailor-made Content Strategy. The strategy created allowed Mitsubishi to capitalize on relevant content that was perfectly aligned with their identified brand values and positioning.
Contextual Territories
- Adventure
- Innovation
- Luxury
What's more?
Our metrics
+27% Unaided Brand Awareness
- +27% Unaided Brand Awareness
- +32% Engagement in new creatives (Interactions and CTR)
- +20% Stronger association with “Adventurer”
Testimonials
"With Seedtag LAB we were able to collect many insights that contributed to the creative and content strategy and also in the planning of campaigns, extrapolating to other brand properties." Marcelo Benaci, Marketing Manager, Mitsubishi
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