Sensodyne’s contextual strategy & in-content placement boosted attention and view quality
Others
Sumary
The challenge
Sensodyne wanted to increase awareness of their toothpaste within a broad audience in France, interested in Food & Drinks, Dining, Lifestyle, Health, Sports, Fitness, and people visiting Coffee Shops regularly.
Our Solution
By running bespoke video creatives across high attention placements we ensured to drive brand recall. Following high levels of attention, consumers also easily recognize the ad. Finally, the ad is relevant to the audience and able to generate a good level of interest for the brand.
Contextual Territories
- Dental care
- Health
- Life style
Our metrics
+4.4 seconds faster notification of the ads
- +11x More effective in maintaining attention
- +7.4 Stronger view quality (compare to common ads)
- +4.4 seconds faster notification of the ads
Testimonials
Sensodyne wanted to increase awareness of their toothpaste within a broad audience in France. The ad was relevant to the audience and able to generate a good level of interest for the brand.
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