The challenge

Promote to 4 identified tribes, 4 messages highlighting the product benefits of Actimel:

• The small bottle rich in vitamin D that takes care of your immune system.
• The small bottle with less sugar rich in vitamin D.
• Vitamin D at breakfast for a great day.
• The little bottle rich in vitamin D for the mornings.

Our solution

Pre-empting all contexts related to the benefits of Actimel, by positioning itself at the heart of the most relevant universes: breakfast, immune system, practicality, benefits for the body and thus increasing purchase intention and spontaneous brand awareness.

Contextual Territories

• Preventive Health
• Digestive Well Being
• Balance Seekers
• Product Superiority