Actimel relied on the contextual to boost its reputation and be part of a responsible universe
Food & Drinks
Sumary
The challenge
Promote to 4 identified tribes, 4 messages highlighting the product benefits of Actimel:
- The small bottle rich in vitamin D that takes care of your immune system.
- The small bottle with less sugar rich in vitamin D.
- Vitamin D at breakfast for a great day.
- The little bottle rich in vitamin D for the mornings.
Our solution
Pre-empting all contexts related to the benefits of Actimel, by positioning itself at the heart of the most relevant universes: breakfast, immune system, practicality, benefits for the body and thus increasing purchase intention and spontaneous brand awareness.
Contextual Territories
- Preventive Health
- Digestive Well Being
- Balance Seekers
- Product Superiority
Our metrics
+79% increase in brand awareness
- +195% Increase in ad recall
- +79% Increase in brand awareness
- +21% Purchase intent among the intended niche audience
Testimonials
"We needed an advertising solution that offered a cookie-free strategy to enable us to reach very specific audiences, while strengthening our market positioning and reinforcing our brand association with its values." Thibaud Rivals, Digital & Media Manager
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